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Qatar Meat and Livestock Company ‘Mawashi’ yesterday announced that the demand for livestock has risen by over 40 percent this year as compared to last year. It was also announced that while the company was waiting for the first shipment of Turkish sheep, it has received a consignment of Ethiopian sheep, a local Arabic daily reported yesterday.
The present lot of Ethiopian sheep that have already entered into the market are said to be young, fresh and considered as the source of finest quality of meat desired by the Qatari community.
Jamil Imran, Sales and Marketing Manager at Mawashi was quoted by the daily as saying: “I have received the delivery of sheep in accordance with the timetable and was ensured that all products are in an excellent condition.”
Speaking about the various modes of transportation used to import sheep, he added that the company imports livestock from Australia by sea, while sheep from other countries such as Armenia, Ethiopia and Turkey are imported through air. However, he said, importing livestock from neighbouring countries like Saudi Arabia, UAE and Jordan, land routes were more economically viable.
Imran said that Mawashi will continue to achieve strong sales during the month of Ramadan, noting that the initiatives taken by the country to supply decent meat at stable prices was reflected positively by the leap in the company’s sales. He added that the abattoirs at Doha, Al Khor and the North are running smoothly while Mawashi’s home delivery service has also witnessed an overwhelming response.
Mawashi expects the demand for meat and livestock to continue or increase by over 40 percent during Ramadan. Last year the company sold over 200,000 head including 100,000 Australian sheep and cattle, along with sheep from Saudi Arabia and Jordan. The prediction for 2012 is expected to top 500,000 this year.
The company said that the Georgian, Ethiopian, Armenian, Turkish and Somali sheep that are available in the market are not meant for residents.
Recently, Mawashi received a batch of 1,000 Armenian sheep while it is also considering seriously on the possibility of an increase in the quantity of Armenian sheep which largely satisfy the demand of Arabs, the daily reported.
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