The people behind Machine Guns Vegas say it is unlike any other gun range – featuring some of the most high-powered weapons in the world alongside the glamour of Sin City.
And they estimate as many as 20% of their customers are from the UK.
For $200 (£124) customers can choose from a range of guns – one modeled on those used by US Navy Seals, who raided Bin Laden’s compound in Pakistan last year.
Simon Mills, a Brit on holiday in Vegas, took the chance to fire a Magnum revolver, a pump-action shotgun and two machine guns.
“It is quite a surreal experience. I can see why people really, really love it.
“It’s quite a strange thing to do being brought up in a country where guns aren’t at all common place. It’s great experience, part of going to Vegas, going to the desert, good fun but very strange.”
But his partner Hannah Frew was less enthusiastic. She said: “I just think it is a bit dangerous and they’re quite loud and just a bit intimidating. I don’t really like the idea of holding a gun unless I really needed to.”
The company also sells a range of weapons and high-end accessories including Louis Vuitton handbags with a pouch to accommodate a handgun.
Guns, and the right to carry them, are a controversial issue in the US and the man behind Machine Guns Vegas admits it glamorizes them, but he says Hollywood has more to answer for on that score.
Genghis Cohen, who served in the military in his native New Zealand, said: “I think guns have been glamorized for a long time, we’re just another aspect of that.
“The movie industry has glamorized guns, I think more than any other industry. People often ask me ‘Is glamorizing guns a bad thing?’ and I say ‘Well, have you ever been to a movie with guns in it?’ and they say ‘Yes, I have’ so to me it is a kind of empty question.”
The range has also teamed up with a nearby company which provides tourist flights in fighter jets to offer a James Bond-style experience.